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Flesh & Bone Co. was born from struggle...not as a trendy idea, but as a personal rebellion.

Its founder spent years battling addiction, unhealthy habits, and a constant loop of mental and physical exhaustion. After trying nearly every mainstream solution and being let down time and time again, 2023 became a turning point, the year he discovered the carnivore diet and with it, a level of clarity, energy, and mental strength that had always felt out of reach.

It was more than a change in diet. It was a total reordering of priorities. Of truth over trends. Fuel over feelings. Conviction over conformity.

For someone who had long dreamed of launching an apparel brand, this personal transformation finally lit the path. Armed with years of failed attempts and a breakthrough moment in a course from Shirt School, Flesh & Bone Co. came to life.

The name reflects everything the journey demanded: grit, honesty, simplicity, and the raw materials that make us who we are.

This brand exists for people who are tired of the lies.

For those fed up with systems that profit from their pain. For the ones who feel the fog lifting, who want to walk a different path, who know the journey is brutal but worth it.

Flesh & Bone is not fashion. It's a uniform.
A wearable declaration that says: “I'm done with the BS.”

Every design is meant to unify the bold, the broken, the rebuilding... those who are trading comfort food for a discomfort that leads to clarity. These are garments made with conviction, worn by people reclaiming their energy, mindset, and mission.

Flesh & Bone isn’t trying to be for everyone. Just the ones who know exactly what it means to start over, and fight for something better.